New Apple Tech

Posts Tagged ‘apple tablet publishing’

Apple is looking at ways tv, magazine and newspaper content can be presented. The tablet is expected to make it debut at the event Apple has Planned on January 27^th. Apple is also looking at ways to incorporate gaming into the functions of the tablet. Apple is reported to be working with video game publishers.

Apple reportedly is talking to many service providers to deliver content to the device. For magazine content, Apple is talking with companies including The New York Times, Conde Nast Publications and News Corp., the report said. Apple is also negotiating with CBS and Walt Disney to deliver monthly TV subscription services.

Apple is reportedly also talking to HarperCollins Publishers to sell electronic books for the tablet. As part of the deal, HarperCollins will set its own price for the e-books, from which Apple will get a cut. Apple’s purchase of streaming music provider Lala.com in December has also been linked to the tablet. (pcworld)

Apple hasn’t said they are going to announce the tablet, however they have sent out invitations for the 27^th event where the tablet is expected to be launched. The device has been rumored to be a larger version of the iPhone, with a 10 inch touch screen and a virtual keyboard.

Kai-Fu Lee, a former Apple employee and previously the head of Google in China, recently blogged that the tablet would come with 3D graphics and a price tag below US$1,000.

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The internet has changed the way publishers do business. Many media companies are publishing on-line magazines to stay competitive. Publishers are hoping the Apples iSlate / Tablet will lead to a recovery for the publishers. On January 27, Apple will be announcing there latest creation. Speculations are geared towards a tablet that has a 10 inch touch screen. Just as the iPhone and the iTunes App Store created new business opportunities for game and mobile application developers, newspaper and magazine publishers are hoping that the iSlate will similarly transform their beleaguered industry.

The iPhone and the kindle have proven people are willing to read on these devices and also pay for content. Amazon has reported the kindle being the best seller on there site. These devices have proven they can make it on the market; all we need from apple is the device.

Apple Tablet

Since the internet was available to the common household magazines and newspapers have been publishing there content on the web. Publishers have been loosing revenue from lack of content in circulation. An optimistic prospect is that the iSlate and other tablet computers introduced by Microsoft, Hewlett-Packard and Lenovo will create new media experiences consumers are willing to pay for.

“There is a lot of hope that we will be able to import the subscription model to the tablet device,” said Philippe Guelton, COO of Hachette Filipacchi Media, publisher of several titles including Elle and CAR and DRIVER. “We have a huge opportunity to offer premium content and go much deeper that we could on the web.”

The overwhelming success of the App Store proves people are whiling to pay for digital content. The App Store has hit the 3 billion download mark, and in the recent weeks many publishers have jumped on board like GQ, Esquire and even Playboy Magazine. Zinio, a digital publishing technology company, earlier this year released an iPhone app that carries electronic versions of 14 (and counting) publications on that device. The free eReader application makes it possible to consume the same magazine on multiple devices while only paying for one download. Of course, it isn’t just fate that the Zinio iPhone app was released a few weeks before Apple’s big announcement.

“Publishers are going to want to design for different screen experiences,” said Zinio Chief Marketing Officer Jeanniey Mullen. “With small screens, you are not going to read cover-to-cover. With mid-sized screens, you will be looking to sit down wherever you are a page through the device.”

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Of all the predictions for the apple tablet in 2009 that have been going around. Apple tablet will have the potential to remake magazine publishing. The amount of excitement that the apple tablet is going to generate just for e-publishing in general is already phenomenal. Computer makers are all preparing for what happens after Apple releases the Tablet.

The apple tablet hasn’t been announced, it hasn’t even been scheduled, but everybody’s anticipating that the world will be fundamentally different this time next year. Computer companies are making arrangements to make sure they are in the best position to survive and thrive in that new landscape. Also publishers are making plans, for how they’re going to deal with the fact that there are going to be these really cool, inexpensive color touchscreen tablets to publish things onto. It’s not going to be hard for publishers to incorporate the apple tablet in there every day functions. Most predictions for the tablet foresee, as put in a Sun-Times article, “a color tablet with a large screen, a great video chipset, and a multitouch interface.”

These, of course, are precisely the capabilities assumed by Hearst’s Skiff project, the Sports Illustrated concept demo, and the digital magazine consortium. The apple tablet is also going to create the environment in which every single magazine, newspaper, and book publisher is going to be that much more compelled to say ‘we’re going to have a comprehensive digital publishing plan in which everyone starts thinking about publishing everything digitally now. Important as technology is the distribution opportunity Apple would offer. It would presumably use iTunes or a similar platform, and charge considerably less than Kindle for nonexclusive distribution of paid content.

The potential for a revolution in magazine distribution like the one Apple sparked in music is clear. And in contrast to the proprietary and limiting format that music companies initially forced on iTunes, the speculation is that Apple—and more importantly, publishers—will welcome the ePub standard. It’s important to remember that the Apple tablet rumor is still just that—a rumor, and sufficient to make me believe that 2010 will be a very interesting year indeed.