New Apple Tech

The internet has changed the way publishers do business. Many media companies are publishing on-line magazines to stay competitive. Publishers are hoping the Apples iSlate / Tablet will lead to a recovery for the publishers. On January 27, Apple will be announcing there latest creation. Speculations are geared towards a tablet that has a 10 inch touch screen. Just as the iPhone and the iTunes App Store created new business opportunities for game and mobile application developers, newspaper and magazine publishers are hoping that the iSlate will similarly transform their beleaguered industry.

The iPhone and the kindle have proven people are willing to read on these devices and also pay for content. Amazon has reported the kindle being the best seller on there site. These devices have proven they can make it on the market; all we need from apple is the device.

Apple Tablet

Since the internet was available to the common household magazines and newspapers have been publishing there content on the web. Publishers have been loosing revenue from lack of content in circulation. An optimistic prospect is that the iSlate and other tablet computers introduced by Microsoft, Hewlett-Packard and Lenovo will create new media experiences consumers are willing to pay for.

“There is a lot of hope that we will be able to import the subscription model to the tablet device,” said Philippe Guelton, COO of Hachette Filipacchi Media, publisher of several titles including Elle and CAR and DRIVER. “We have a huge opportunity to offer premium content and go much deeper that we could on the web.”

The overwhelming success of the App Store proves people are whiling to pay for digital content. The App Store has hit the 3 billion download mark, and in the recent weeks many publishers have jumped on board like GQ, Esquire and even Playboy Magazine. Zinio, a digital publishing technology company, earlier this year released an iPhone app that carries electronic versions of 14 (and counting) publications on that device. The free eReader application makes it possible to consume the same magazine on multiple devices while only paying for one download. Of course, it isn’t just fate that the Zinio iPhone app was released a few weeks before Apple’s big announcement.

“Publishers are going to want to design for different screen experiences,” said Zinio Chief Marketing Officer Jeanniey Mullen. “With small screens, you are not going to read cover-to-cover. With mid-sized screens, you will be looking to sit down wherever you are a page through the device.”

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