Publishing with Apple Tablet


The internet has changed the way publishers do business. Many media companies are publishing on-line magazines to stay competitive. Publishers are hoping the Apples iSlate / Tablet will lead to a recovery for the publishers. On January 27, Apple will be announcing there latest creation. Speculations are geared towards a tablet that has a 10 inch touch screen. Just as the iPhone and the iTunes App Store created new business opportunities for game and mobile application developers, newspaper and magazine publishers are hoping that the iSlate will similarly transform their beleaguered industry.

The iPhone and the kindle have proven people are willing to read on these devices and also pay for content. Amazon has reported the kindle being the best seller on there site. These devices have proven they can make it on the market; all we need from apple is the device.

Apple_tablet

Apple Tablet

Since the internet was available to the common household magazines and newspapers have been publishing there content on the web. Publishers have been loosing revenue from lack of content in circulation. An optimistic prospect is that the iSlate and other tablet computers introduced by Microsoft, Hewlett-Packard and Lenovo will create new media experiences consumers are willing to pay for.

“There is a lot of hope that we will be able to import the subscription model to the tablet device,” said Philippe Guelton, COO of Hachette Filipacchi Media, publisher of several titles including Elle and CAR and DRIVER. “We have a huge opportunity to offer premium content and go much deeper that we could on the web.”

The overwhelming success of the App Store proves people are whiling to pay for digital content. The App Store has hit the 3 billion download mark, and in the recent weeks many publishers have jumped on board like GQ, Esquire and even Playboy Magazine. Zinio, a digital publishing technology company, earlier this year released an iPhone app that carries electronic versions of 14 (and counting) publications on that device. The free eReader application makes it possible to consume the same magazine on multiple devices while only paying for one download. Of course, it isn’t just fate that the Zinio iPhone app was released a few weeks before Apple’s big announcement.

“Publishers are going to want to design for different screen experiences,” said Zinio Chief Marketing Officer Jeanniey Mullen. “With small screens, you are not going to read cover-to-cover. With mid-sized screens, you will be looking to sit down wherever you are a page through the device.”

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iPhone 4G, Apple To Partner With Verizon


Could it finally happen? Could Verizon and Apple be planning to partner up with the 4th generation iPhone this summer? A report in TheStreet.com is any indication; Apple is equipping the next iPhone with CDMA chips built by Qualcomm. Verizon is a CDMA network, and AT&T runs on a GSM network.

We know that the exclusivity deal with AT&T is due to end in the summer, so will we see Apple and Verizon joining hands in 2010? Phones Review said that the Verizon network is not ready just yet for the iPhone. The funny thing is, Apple did go to Verizon first but it seems that they had too many demands for them, which is why AT&T got and still has the deal with the iPhone.

iPhone

"iPhone"

You would have thought that Verizon would be doing all they can to get a deal with Apple and its iPhone; after all, it is the best selling handset on the market. No matter what new smartphone is launched, none of them can compete with the iPhone 3GS.

Verizon recently launched the Motorola Droid; sales have not made a dent in the iPhone 3GS. Google launched its Nexus One; its sales have been laughably. Just imagine what sales will be like for the rumored iPhone 4G, which is rumored to be released in the first part of this year.

[Image credit: Robert Davis / iLounge]

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Apple, Microsoft To Team Up



Could it be true Microsoft and Apple teaming up to take on the search engine giant Google? A report in businessweek says these to bitter rivals in the PC market could be teaming up to make Bing the default search engine of the iPhone, in an effort to counter the market dominance of search giant Google.

According to reports Apple and Microsoft have been in negotiations for weeks. could also be looking to make Bing search an option in the Safari browser on the Mac.

“Apple and Google know the other is their primary enemy,” one of the sources allegedly told BusinessWeek. “Microsoft is now a pawn in that battle.”

"iPhone"

iPhone

The source for businessweek says Apple has an interest in serving mobile ads on the iphone and ipod touch. Earlier this month, Apple purchased mobile advertising firm Quattro Wireless for $275 million, a move that was largely seen as an effort to counter Google’s acquisition of ad firm AdMob.

Last week, one report said that Apple co-founder Steve Jobs hopes to “overhaul mobile advertising in the same way they had revolutionized music players and phones.” Apple could offer developers the ability to place advertisements in their App Store software, and take a cut of the revenue much like Google already does.

The alleged negotiations with Microsoft for Bing search are another example of the growing rivalry between Apple and Google. Last summer, Google CEO Eric Schmidt resigned from the Apple Board of Directors as an investigation from the U.S. Federal Trade Commission was looking into the connections between the two companies.

Schmidt’s move was seen as necessary as Google and Apple now compete in numerous markets in the technology sector: Google’s Android mobile operating system competes with Apple’s iPhone; both companies recently made large mobile advertising related purchases; Google’s forthcoming Chrome OS will see the company enter the desktop computing space; and the Chrome browser competes with Apple’s Safari.

The most public dispute between Apple and Google came last summer, when the Google Voice application was not accepted into the iPhone App Store. The two companies shared barbs with Google alleging the software was outright rejected for use on the iPhone, while Apple said it remained under review and consideration. (AppleInsider)
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Macbook with 3G?


For those of you who have a Macbook air, you know how cool they are. You also know there is a down side, and that is the lack of built in 3G. Verizon has come up with a solution, a tiny MiFi, some say that it isn’t enough.

Apple has been affected by this lack of 3G. People are choosing to purchase Dell and HP laptops when they would rather have a MacBook. Apple has gotten with the program; Apple is considering upgrading to its pro line to include 3G. For know, MacBook owners have to use something like the tiny MiFi by Verison. Most MacBook users feel the 3G should be a standard in MacBook’s as Bluetooth and Wi-Fi is.

If you visit a number of stores you will see cheap netbooks with built-in 3G, so why is Apple so late to the party? Cnet News believes that the reason for this is because customers are demanding it; this is not something that Apple customers are desperate for.

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