New Apple Tech

Tech innovations that arrive over the last decade have changed the way we live. Everything, it seems, has gone digital. Cell phones, home entertainment centers, cars and music players are just a few of the things that have transformed into specialized mini-computers. The digital age has gone through drastic changes. The internet popped and then grew faster than ever, and has brought millions of people just a click away from each other. Along with the digital age a device has come around and changed the way we listen to music. Before the ipod came along we had to listen to music on a bulky disc-man or walkman. Now you can enjoy thousands of songs on a device that is a tenth of the size of a discman. The ipod has revolutionized the way we listen to music. With practically limitless sources to get music the record companies are struggling to keep the profit margins up. Because of the ipod fewer and fewer records are being sold. The record companies have to find new and creative ways to promote there products. We now live in a culture where we can get free music if you choose to go down that path. Because of the ipod the record companies have come to a crossroad, join the ipod age and adapt to the changing times or, be stubborn and fall like the rest of the companies that have collapsed from the lack of innovation.