New Apple Tech

Could it be true Microsoft and Apple teaming up to take on the search engine giant Google? A report in businessweek says these to bitter rivals in the PC market could be teaming up to make Bing the default search engine of the iPhone, in an effort to counter the market dominance of search giant Google.

According to reports Apple and Microsoft have been in negotiations for weeks. could also be looking to make Bing search an option in the Safari browser on the Mac.

“Apple and Google know the other is their primary enemy,” one of the sources allegedly told BusinessWeek. “Microsoft is now a pawn in that battle.”

iPhone

The source for businessweek says Apple has an interest in serving mobile ads on the iphone and ipod touch. Earlier this month, Apple purchased mobile advertising firm Quattro Wireless for $275 million, a move that was largely seen as an effort to counter Google’s acquisition of ad firm AdMob.

Last week, one report said that Apple co-founder Steve Jobs hopes to “overhaul mobile advertising in the same way they had revolutionized music players and phones.” Apple could offer developers the ability to place advertisements in their App Store software, and take a cut of the revenue much like Google already does.

The alleged negotiations with Microsoft for Bing search are another example of the growing rivalry between Apple and Google. Last summer, Google CEO Eric Schmidt resigned from the Apple Board of Directors as an investigation from the U.S. Federal Trade Commission was looking into the connections between the two companies.

Schmidt’s move was seen as necessary as Google and Apple now compete in numerous markets in the technology sector: Google’s Android mobile operating system competes with Apple’s iPhone; both companies recently made large mobile advertising related purchases; Google’s forthcoming Chrome OS will see the company enter the desktop computing space; and the Chrome browser competes with Apple’s Safari.

The most public dispute between Apple and Google came last summer, when the Google Voice application was not accepted into the iPhone App Store. The two companies shared barbs with Google alleging the software was outright rejected for use on the iPhone, while Apple said it remained under review and consideration. (AppleInsider)
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